Your Reliable Partner in private CRE lending

Seth Weis

Managing Partner

As Managing Partner, Seth focuses on deal origination & initial vetting, capital sourcing & relationships, increasing company name recognition nationwide and continuously updating and adapting an internal broker and client-friendly process. Over the course of his career, Seth has originated several billion dollars in financing, capital market transactions, and debt/equity placement opportunities.
Seth brings significant and extensive long-term relationships with national, regional, and local CRE sources, including, but not limited to, commercial mortgage brokers, attorneys, title agents, investment sales brokers, owners, developers, lenders, appraisers, CRE vendors, and architects.

Seth has recently served as Senior VP and Senior Managing Director at Private CRE Short Term Lenders. Prior to, Seth served as Senior Vice President of Business Development at a national CRE mortgage brokerage company where he trained and managed a team of originators and relationship managers. Before this role, Seth was Vice President at one of the largest national CRE mortgage brokerage companies. He worked directly with one of the senior partners, sourcing, structuring, and closing fixed and floating-rate loans on all product types. His experience also includes serving as Director of Acquisitions at a privately owned CRE company, specializing in owning, developing, and managing multifamily, retail, office, and industrial real estate.

201-510-3677[email protected]seth-weis-3a952b30

Kevin Perrotta

Senior Vice President

Kevin serves as Senior Vice President, where he assumes a pivotal role in overseeing the investment structuring, underwriting, processing, and servicing of all real estate investments. Kevin has applied his unique ability to balance complex negotiations with creative problem-solving. Before his tenure at Reign, Kevin held various roles in real estate, from originating to underwriting. Over the course of his career, he has consistently showcased exceptional proficiency in structuring, underwriting, and processing commercial loans exceeding a total value of $700 million.

201-510-3677[email protected]kevin-perrotta

Israel Cherns

Founding Partner

Mr. Cherns is a highly successful entrepreneur with more than 20 years of experience in real estate. He is the Founder, President, and CEO of UNPPG, a nationally recognized real estate management company that specializes in stabilizing distressed properties. Mr. Cherns has led UNPPG to become a company known for its integrity, diligence, and professionalism, and it is the go-to company for lenders and private and institutional investors seeking to retain and maximize the values of their assets. UNPPG has managed over 6,000 properties across the country, and its portfolio continues to grow.

As an experienced real estate manager and operator, Mr. Cherns also owns and manages just over 2,600 multifamily units and approximately 2.4 million square feet of industrial space in the Midwest and mid-Atlantic regions. Besides real estate, Mr. Cherns is a successful healthcare investor with a profitable healthcare portfolio. This portfolio includes assisted living facilities in the mid-Atlantic region, skilled nursing facilities in the Midwest, and rehabilitation and wellness centers in the New York, Carolinas, and Florida regions.

Mr. Cherns is highly regarded not only for his business success but also for his philanthropic contributions and community involvement. He has dedicated himself to making a positive impact across the socio-economic spectrum, earning the admiration and gratitude of those who know him. In summary, Mr. Cherns is an accomplished entrepreneur with a proven track record of success in starting and taking over existing businesses. His extensive professional network and deep connections with state government agencies have been instrumental in his success. Additionally, his philanthropic contributions and community involvement demonstrate his commitment to making a positive impact on the lives of many.

201-510-3677[email protected]